Companies Spending Less on Advertising
Advertising prices in the Hungarian media have depreciated as companies are spending less on advertising, according to the latest analysis by Mindshare, one of Hungary's leading media planning and buying agencies.
It examined the advertising spending and financial data of nearly a hundred of the largest advertisers, supplemented with data from Kantar Media Adex and Nielsen's audience measurements.
According to the analysis, the most prominent companies spend barely 0.5% of their turnover on media buying in the Hungarian advertising market.
In 2022, the total was barely 0.4%, down from 0.7% in 2021, while in 2006, it accounted for 1.6%.
Achieving Deficit Targets 'Crucial' - Rate-setters
EU Affairs Ministry, AmCham Sign Strategic Partnership Deal
The Makings of the Future Smart Electricity Network
Aldi Opening Biggest Store in Budapest
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
.jpg)
